Electronic Life applies artificial intelligence, critical thought, and creative execution. Our foundational principle is 'Rigorous Creativity': a framework demanding the disciplined application of analytical methods in tandem with generative creative practice. This ensures all outputs are original, critically assessed, and operationally sound.

The collective was established by three founders: Sunil Manghani, Ed D'Souza, and Tom Savage, who together guide its core trajectory. Manghani and D'Souza provide ongoing critical and theoretical framing through their established academic research and deep engagement with advanced AI practices. Savage, also a founder, now focuses his contributions on the collective's creative works.